Barbara's Bakery: The California-based natural-foods company was purchased by Weetabix in 1986, eventually moving operations to Marlborough, Massachusetts.As of 2012 it employed around 2000 people. It is the largest producer of breakfast cereals in the UK. Weetabix has factories in Europe, East Africa and North America. Weetabix is also one of the major manufacturers of generic cereals for the major supermarkets. The company produces 3 billion Weetabix breakfast biscuits every year from its Kettering site. It also has factories in Corby and Ashton-under-Lyne. The company is headquartered in Burton Latimer, Kettering, Northamptonshire, England, and its 75-acre (30 ha) site is next to the A14 junction with the A6. It has won three Queen's Awards for Export, lastly in 2004. In 2021, Weetabix faced strike action over a decision to make workers redundant and re-employ them on lower wages, a practice known as fire-and-rehire. In these countries, the brand is still known as Weet-Bix and is still made by Sanitarium Health Food Company in Australia and New Zealand and Bokomo in South Africa. The company does not have the rights to the product in Australia, New Zealand or South Africa. In July 2017, the American company Post Holdings bought the company for £1.4 billion. In 2012 the company was bought by the Chinese Government through the state-run Bright Food, and the equity firm Baring Private Equity Asia, with Bright Food having the controlling interest. From 29 January 2004, it was owned by Lion Capital LLP, until when the Chinese company Bright Food bought a 60% controlling stake, valuing the company at £1.2bn ($1.9bn). In November 2003, the company was bought from Weetabix Limited, by the American private equity firm HM Capital of Dallas. On 13 August 1936, with the approval of the Board of Trade, the Company name was changed to Weetabix Limited.Īlpen was invented in 1971, when a company executive was on holiday in Switzerland and tasted a local delicacy. The company holds a royal warrant from Queen Elizabeth II.įor the purpose of differentiating between the various countries, it was decided that the product, when introduced into the United Kingdom, should be known as "Weetabix". Frank George, who had offered them the use of a disused flour mill in Burton Latimer, Northamptonshire, subsequently requested and was granted shares in the Company and was offered a place on the Board. The first Directors of the Company were Bennison Osborne, Malcolm MacFarlane, Alfred Richard Upton and Arthur Stanley Scrutton. 267687), where they became joint Managing Directors until MacFarlane left the Company in 1932/1933, after which Osborne became the sole managing director until 1936, when he left the Company for the United States of America. Osborne and MacFarlane decided to expand into South Africa and while there, they began the establishment of the British & African Cereal Company, Ltd., a Private Company, to start a venture in England under the Companies Act 1929 (Company No. Osborne and his friend Malcolm MacFarlane successfully launched Weet-Biscs in Australia and New Zealand under the sponsorship of the owner of Grain Products Ltd., who soon sold the Australasian rights to the Australasian Conference Association Limited Sanitarium Health and Wellbeing Company.
The food product was originally invented in Australia in the 1920s by Bennison Osborne. The company also produces Puffins cereal and Snackimals snacks through their Barbara's Bakery division. Weetabix Ltd., trading under the name Weetabix Food Company, is a food processing company that is responsible for the production of breakfast cereal brands, including Weetabix, Alpen, Crunchy Bran and Ready Brek.
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